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Why Plagiarism Free Content Is Important for Blog Marketing

Over the years, blog marketing has become an integral part of content marketing strategies. Content has great importance for any business competing in this digital world.

The main purpose of blog marketing is to get your business known through blogs.  Blogs usually feature short, unique, and informative posts.

The internet is loaded with tons of information, so many bloggers do not bother to write unique blog posts, preferring to plagiarize. (Suggestion: The internet is loaded with tons of information. Many bloggers don’t bother to write unique content. Rather, they opt for plagiarism instead.)

If we want to get the best out of our blog marketing strategy, we should counter plagiarism and work towards the originality of our blogs.

The rise of plagiarism in blog marketing has led to the development of an originality checker that helps bloggers in detecting plagiarism so that their website’s reputation is not damaged.

Plagiarism-free content is important for many reasons. In this article, we will look at some reasons that will motivate us to create original content.

Reasons: Why Unique Content Is Necessary for Blog Marketing

Improves Website’s Search Engine Ranking

When we create and publish a blog post on our website, our motive behind it is to rank high on a search engine. But, that is not possible without original content.

If we upload a blog post with plagiarism, it will directly affect our website’s ranking even if it is just a single one. And we do not want this to happen to our site, do we?

If your content is high-quality and unique, it can play a significant role in improving your website’s search engine ranking.

Google has made it clear that unique content is one of its website ranking factors. Therefore, you should never compromise on unique content.

You should always check your blog post’s originality before uploading it through an originality checker because there is no point in advertising your business with copied content.

Improves Your Website’s Organic Traffic

Improving your website’s traffic organically is not easy. If you are familiar with how search engine optimization works, you can agree with this fact.

Organic traffic has great worth in determining your website’s success. However, achieving it is not very easy. Your first step towards achieving organic traffic must be original content.

If you are paying content writers for your business’s blog marketing, you can not compromise on its quality. Because the main purpose of your brand’s blog marketing is to attract an organic audience.

Otherwise, there is no point in spending a portion of your budget on blog marketing. As per Google’s guidelines, unique content attracts an organic audience.

People want new and quality content with complete information. That is the only reason they are spending time reading your blogs.

If you provide your audience with what they are looking for, you will have a great opportunity of improving your site’s organic traffic.

Build Backlinks

It is undeniably true that backlinks play a vital role in raising your site’s search engine ranking. Guess what? Plagiarism-free content can help you with building backlinks.

Want to know how? If you focus on creating plagiarism-free content, your search engine ranking will automatically get boosted.

Once your site’s DA score is good, other websites will show their interest in it. They will approach you for getting backlinks from your site.

Not just them. You can also approach high authority websites for the sake of getting backlinks because high authority sites are not likely to give their backlinks to low authority platforms.

A single backlink from a high authority site can uplift your search engine ranking in no time. However, this is only possible if you create and publish plagiarism-free content.

Create and Maintain A Good Online Reputation

Writing and publishing unique content is a great way to create a good online reputation.

There are other things as well, other than uniqueness, that can build your integrity as a writer e.g. having a respectable tone, neutrality, etc.

However, unique content can add to the reliability of your blog post. Your audience will know that the mentioned facts are credible and that they can be just mentioned elsewhere if needed.

On the other hand, if you start publishing copied or poorly spun content on your blog, it won’t be worth anything.

Especially in blog marketing, it is essential that the things you mention in your posts are reliable.

Since blog marketing serves to promote a business, any deficiency in the content can reflect badly on the discussed products/services.

Misconceptions about Plagiarism Checkers

There are a lot of misconceptions about using plagiarism checkers. Some content writers are not so fond of using these tools to detect plagiarism in their content.

Because they think:

  • Plagiarism checkers do not provide accurate results.
  • Different plagiarism checkers show different results.
  • Plagiarism checkers do not find actual plagiarism. They just underline copied content.

Well, these are just myths. If you see the image below, you can clearly observe how a plagiarism checker works to provide 100% accurate and authentic results.

In this image, you can see that the entire paragraph is copied from a site and the plagiarism checker not only highlighted the plagiarized content it also finds the source from where the text is copied.

The tool displays the result in percentage format and also gives the option of removing the plagiarism. Isn’t it amazing?

Now we can create blogs for our business’s marketing and ensure its ranking on a search engine by just creating unique and plagiarism-free content.

Plagiarism Checkers That You Can Use in 2022

Before we wrap up this post, here are some plagiarism checkers that you can use in 2022.


PLText is an excellent plagiarism-checking tool. It comes loaded with features and it gives a great user experience.

The tool did take up a considerable amount of time to run the check, but once it was done, we got accurate results with the proper sources listed on the side.

Funnily enough, although all the text was plagiarized (and the app showed it as such), it gave us a 3% originality percentage…for some reason.

The app also gives you a match-by-match breakdown if you click on the option from the drop-down menu.

Key features

  • Free
  • Easy to use
  • Accurate
  • Provides exact sources


If you want to go for a different app, try using Prepostseo.com.

The originality checker offered by Prepostseo.com works a lot quicker than PLText and it gives accurate results.

However, the one downside with PPS is that it does not let free and unregistered users enter more than 1,000 words.

Key Features

  • Free
  • Accurate results
  • Original sources mentioned
  • Comes with other helpful integrated tools

Final Words

In a nutshell, we discussed some reasons that can motivate content writers and bloggers to create unique content for the sake of marketing.

Plagiarism-free content is a crucial factor in ranking any website on search engines like Google. If you want your site to reach the top pages, start creating original content.

And make sure you check your content for plagiarism before publishing it.

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