Founded in February 2019, AAMA was inspired by years of poor representation in advertising and marketing spaces. We recognized a gap between Black/African American marketing experts and where a diverse mindset is needed the most. We aim to close that gap and increase the amount of diversity, equity, and inclusion in the marketing industry. By connecting this community of professionals, we can offer the world a pool of talented and qualified marketers.
The Backstory:
A whisper of an idea....
In the winter of 2013, Michelle Ngome (AAMA Founder) realized that a Black marketing association did not exist, at least not online.
Known as a solid networker, Michelle had served in various leadership roles, but she knew starting an org from scratch would be a lot of work.
However, as time went on, she knew that there was a need for such a group.
The Beginning
The seed planted...
In 2017-2018, there were a series of bad commercials where Black people were misrepresented or the lack of representation of Black and Brown folks.
Two questions came to mind,
- Who is approving these messages;
- Where are the Black marketers?
In the fall of 2018, Michelle began developing the concept of AAMA. In February 2019, the organization was launched with its founding board and members.
Then COVID happened.
Despite the pandemic, we have covered a lot of ground in a short time.
