Marketing For The Culture Summit
MFTC Summit is quickly becoming the go-to marketing event for Black marketers to attend. Creating a safe space for the culture to come together to discuss their career growth and entrepreneurial journey.
Our past speakers include Marquel Russell, Cierra Seay, Juntae DeLane and more. We have thought leaders from global brands such as HP, AT&T, Microsoft, and Starz in our line up. Past sessions include product monetization, content workflow, livestream, ecommerce, supplier diversity and a lot more.
This is a multi-day in-person event filled with numerous sessions and plenty of networking. The MFTC Summit is a chance to connect with other marketers that speak your language.
Watch the 2023 Summit
Highlights Video
“
This was one of the best conferences I’ve attended in my entire career. Being able to network with my peers, meeting new people and hearing their stories was just so good. It was timely, relevant and purposeful.
—
Santilla Victorian
Digital Marketing Strategist
Watch the 2022 Summit
Highlights Video
What to Expect
Summit Events
Kickoff
Reception
Date: Wednesday, June 5, 2024
Location: TBD
Time: 6:00 pm - 8:00 pm
MFTC
Summit
Date: Thursday, June 6, 2024
At United Way Houston (50 Waugh Drive, Houston, TX 77007)
Time: 8:30 am - 5:00 pm
What Others Say
Companies That Attend MFTC Summit:
Who is the Marketing For The Culture Summit for?
Why Attend MFTC Summit 2024?
Embrace a Transformative Journey:
Unlock Insights:
Delve into the latest marketing trends, disruptive storytelling, and innovative branding strategies.
Networking Opportunities:
Connect with industry leaders, peers, and potential collaborators to expand your professional network.
Professional Development and Career Advancement
Strategic Decision-Making:
Gain insights crucial for board members and decision-makers, aligning marketing strategies with organizational goals.
Leadership Development:
Elevate your leadership skills, refine strategic thinking, and explore opportunities for mentorship and career advancement.
Geographic and Industry Insights
Localized Knowledge:
Understand regional nuances and trends, enabling you to tailor marketing strategies to specific geographic markets.
Cross-Industry Collaboration:
Foster collaboration by gaining insights into marketing challenges and strategies across diverse sectors.
Innovation and Disruption
Cutting-Edge Strategies:
Acquire strategies for disruptive storytelling, innovation, and navigating the rapidly evolving marketing landscape.
Future-Focused Discussions:
Be part of discussions shaping the future of marketing through innovative and unconventional approaches.
Continuous Learning and Skill Development
Quality Education:
Access quality educational content, industry certifications, and practical tools for ongoing professional development.
Practical Application:
Implement learned concepts through interactive sessions, workshops, and real-world application exercises.
Intergenerational Learning
Diverse Perspectives:
Connect with professionals from different age groups, share experiences, and contribute to a diverse learning environment.
Networking Across Generations:
Bridge generation gaps and understand evolving perspectives in the dynamic marketing landscape.
Invest in your professional growth, expand your network, and stay ahead in the ever-evolving marketing industry. Join us at the Marketing For The Culture Summit 2024 and be part of a transformative experience where theory meets application, and disruption becomes a catalyst for innovation.
MFTC Summit 24 Topics & Speakers
Keynote — Marketing Unscripted: AI and the Narrative 2.0 Era
In the rapidly evolving landscape of marketing, traditional scripts are being tossed aside in favor of dynamic, AI-driven strategies. "Marketing Unscripted: AI and the Narrative 2.0 Era" explores how Artificial Intelligence is revolutionizing storytelling in marketing. This presentation will delve into how AI enables unprecedented personalization and automation, transforming passive audiences into engaged communities. Attendees will discover real-world examples of AI in action, illustrating how these technologies craft compelling narratives that resonate deeply, build lasting brand loyalty, and drive marketing success. Join us to uncover the future of marketing—unscripted yet profoundly effective, where every plot twist is powered by AI.
Clarity & Communication Sessions
How to Effectively Communicate & Engage The Customer Audience
| with Rae Parker
Talk to Me Nice | How to Convey Your Message to Various Audiences
| with Alexandria Williams
Cut Through The Noise: Clarity in Messaging Panel
| with Ashley Bunkley, Safaniya Stevenson, Shulunda Gibson, and Veola Parketer-Hill
Brand Archetypes Sessions
How To Use Short Video Marketing For Business: Instagram Reels & TikTok Marketing For Business
| with Keenya Kelly
Decoding Black Gen Z: Brand Archetypes for Authentic Connection
| with Ramatu Kandakai
Archetypes: Disrupt. Connect. Win
| with Allison McFarlane, Brandy Kennedy, Willie Blue, and Melody Price
Navigating Your Role Sessions
The Corporate Catalyst: Mastering Your Role
| with Derrick Walter, Ryan Carron, Kevin Moses and Sonya Hightower
Creative Entrepreneurship Own Your Role: Unleash Creativity!
| with Artis Armstrong, Dana Hewling, and Mike Thomas
Psychology of Marketing Session
DOPE Thinkers Only: Why a Challenger Brand Mentality is Critical to Success
| with Nicholas Love
Mind Games + Marketing Magic: Decoding Consumer Behavior
| with Gene Boykin Jr., Loren McCray, and Landi Spearman
Resolution Session
Using Analytics to Tell the Perfect Story About Your Audience
| with Chris Cheetham-west
Develop an Engaging Brand with Video
| with JP Hightek
Goal Setting Session
THE SBP Method: How to Attract and Convert Your Ideal Customers With Compelling Messaging
— with Cierra Seay
All You Got to Do is All You Got to Do
| with Ellis Hubbard
Roadmap to Results: Collaborative Goal Setting
| with Chantee Christian, Cheandra Washington, Jennifer Allen, and Vernica Pitcher
Host:
Antréchelle Nova
Event Tickets
