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Marketing for the Culture Summit 2024

SAVE THE DATE | 06.06.24 in Houston, TX


Marketing For The Culture Summit

MFTC Summit is quickly becoming the go-to marketing event for Black marketers to attend. Creating a safe space for the culture to come together to discuss their career growth and entrepreneurial journey. 

Our past speakers include Marquel Russell, Cierra Seay, Juntae DeLane and more. We have thought leaders from global brands such as HP, AT&T,  Microsoft, and Starz in our line up. Past sessions include product monetization, content workflow, livestream, ecommerce, supplier diversity and a lot more.

This is a multi-day in-person event filled with numerous sessions and plenty of networking. The MFTC Summit is a chance to connect with other marketers that speak your language.

Watch the 2023 Summit

Highlights Video

This was one of the best conferences I’ve attended in my entire career. Being able to network with my peers, meeting new people and hearing their stories was just so good. It was timely, relevant and purposeful.

Santilla Victorian

Digital Marketing Strategist

Watch the 2022 Summit

Highlights Video

What to Expect

Summit Events



Date: Wednesday, June 5, 2024

Location: TBD

Time: 6:00 pm - 8:00 pm



Date: Thursday, June 6, 2024

At United Way Houston (50 Waugh Drive, Houston, TX 77007)

Time: 8:30 am - 5:00 pm

What Others Say

Companies That Attend MFTC Summit:

Who is the Marketing For The Culture Summit for?

Marketing & Branding Experts

Creatives & Content Creators

Content & Communication Strategists

Digital Marketers

Entrepreneurs & Startups

Account Managers & Sales Leaders


Nonprofit Leaders

Why Attend MFTC Summit 2024?

Embrace a Transformative Journey

Embrace a Transformative Journey:

Unlock Insights:

Delve into the latest marketing trends, disruptive storytelling, and innovative branding strategies.

Networking Opportunities:

Connect with industry leaders, peers, and potential collaborators to expand your professional network.

Professional Development and Career Advancement

Professional Development and Career Advancement

Strategic Decision-Making:

Gain insights crucial for board members and decision-makers, aligning marketing strategies with organizational goals.

Leadership Development:

Elevate your leadership skills, refine strategic thinking, and explore opportunities for mentorship and career advancement.

Geographic and Industry Insights

Geographic and Industry Insights

Localized Knowledge:

Understand regional nuances and trends, enabling you to tailor marketing strategies to specific geographic markets.

Cross-Industry Collaboration:

Foster collaboration by gaining insights into marketing challenges and strategies across diverse sectors.

Innovation and Disruption

Innovation and Disruption

Cutting-Edge Strategies:

Acquire strategies for disruptive storytelling, innovation, and navigating the rapidly evolving marketing landscape.

Future-Focused Discussions:

Be part of discussions shaping the future of marketing through innovative and unconventional approaches.

Continuous Learning and Skill Development

Continuous Learning and Skill Development

Quality Education:

Access quality educational content, industry certifications, and practical tools for ongoing professional development.

Practical Application:

Implement learned concepts through interactive sessions, workshops, and real-world application exercises.

Intergenerational Learning

Intergenerational Learning

Diverse Perspectives:

Connect with professionals from different age groups, share experiences, and contribute to a diverse learning environment.

Networking Across Generations:

Bridge generation gaps and understand evolving perspectives in the dynamic marketing landscape.

Invest in your professional growth, expand your network, and stay ahead in the ever-evolving marketing industry. Join us at the Marketing For The Culture Summit 2024 and be part of a transformative experience where theory meets application, and disruption becomes a catalyst for innovation.

MFTC Summit 24 Topics & Speakers


Keynote — Marketing Unscripted: AI and the Narrative 2.0 Era

Katie Keynote Speaker

In the rapidly evolving landscape of marketing, traditional scripts are being tossed aside in favor of dynamic, AI-driven strategies. "Marketing Unscripted: AI and the Narrative 2.0 Era" explores how Artificial Intelligence is revolutionizing storytelling in marketing. This presentation will delve into how AI enables unprecedented personalization and automation, transforming passive audiences into engaged communities. Attendees will discover real-world examples of AI in action, illustrating how these technologies craft compelling narratives that resonate deeply, build lasting brand loyalty, and drive marketing success. Join us to uncover the future of marketing—unscripted yet profoundly effective, where every plot twist is powered by AI.

Clarity & Communication Sessions

Clarity & Communication Sessions

How to Effectively Communicate & Engage The Customer Audience

| with Rae Parker

Talk to Me Nice | How to Convey Your Message to Various Audiences

| with Alexandria Williams

Cut Through The Noise: Clarity in Messaging Panel

| with Ashley Bunkley, Safaniya Stevenson, Shulunda Gibson, and Veola Parketer-Hill

Brand Archetypes Sessions

Brand Archetypes Sessions

How To Use Short Video Marketing For Business: Instagram Reels & TikTok Marketing For Business

| with Keenya Kelly

Decoding Black Gen Z: Brand Archetypes for Authentic Connection

| with Ramatu Kandakai

Archetypes: Disrupt. Connect. Win

| with Allison McFarlane, Brandy Kennedy, Willie Blue, and Melody Price

Navigating Your Role Sessions

Navigating Your Role Sessions

The Corporate Catalyst: Mastering Your Role

| with Derrick Walter, Ryan Carron, Kevin Moses and Sonya Hightower

Creative Entrepreneurship Own Your Role: Unleash Creativity!

| with Artis Armstrong, Dana Hewling, and Mike Thomas

Psychology of Marketing Session

Psychology of Marketing Session

DOPE Thinkers Only: Why a Challenger Brand Mentality is Critical to Success

| with Nicholas Love

Mind Games + Marketing Magic: Decoding Consumer Behavior

| with Gene Boykin Jr., Loren McCray, and Landi Spearman

Resolution Session

Resolution Session

Using Analytics to Tell the Perfect Story About Your Audience

| with Chris Cheetham-west

Develop an Engaging Brand with Video

| with JP Hightek

Goal Setting Session

Goal Setting Session

THE SBP Method: How to Attract and Convert Your Ideal Customers With Compelling Messaging

— with Cierra Seay

Ellis Hubbard III

All You Got to Do is All You Got to Do

| with Ellis Hubbard

Roadmap to Results: Collaborative Goal Setting

| with Chantee Christian, Cheandra Washington, Jennifer Allen, and Vernica Pitcher

Summit Host
Antrechelle UHD's Enrollment Management Department 2023


Antréchelle Nova

Event Tickets

Where to stay


Courtyard Houston Heights

3220 Katy Freeway

Houston, TX 77007