This week we catch up with Walter Gainer II to recap and go inside the LinkedIn Creator Program and discuss the latest news in the Spotify vs. Apple Podcast saga. Walter was one of the 100 selected to participate in LinkedIn's inaugural Creator Accelerator Program. Late last year, the Microsoft-owned platform announced it would be investing $25 Million into creators. The program included a 10-week incubator that helped creators grow and develop on the platform using all of the features it offers.
Walt talks about the growth he has experienced since the beginning of the program and the interaction with the team at LinkedIn, and the community he became a part of. For more information on LinkedIn Creator Accelerator Program, Click Here. https://www.linkedin.com/pulse/meet-first-class-linkedins-creator-accelerator-program-andrei-santalo/
We wrap up the show by discussing the latest news from Apple and Spotify's battle in the podcasting industry.
Apple recently announced they are letting its podcast host see its follower count on their analytic dashboards. It's great that Apple is giving one piece of data, but it's still just one piece of data. Apple is looking to encourage users with growing fanbases to create premium content on Apple Podcasts.
According to internal data and Edison research, Spotify says US podcast listeners now use its service more than Apple Podcasts. Walt and CL would both like to look at those numbers. It doesn't feel like that could be accurate, but Spotify is playing the narrative game. Either way, Spotify has been buying up the podcast industry over the last few years, and with many of the exclusive podcasts, they may be winning in the short term to get people started. The fact they have an estimated 406 million active users makes it easy to refer to things like podcasts, interviews, and more from their favorite artists and even Spotify's original podcasts discussing the latest trends in music.
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