*This webinar was held on Tuesday, November 15, 2022.
Mirror, Mirror: Building Trust by Reflecting Audience Interests
Your content (especially online) isn’t merely a means of communication. For the people who consume it, your content IS you. The important question is, WHO will they meet? In our 1-hour program, you’ll learn how to:
- Reflect the needs, values, and concerns of your audience
- Replace self-serving chest-beating with open-arms hospitality
- Demonstrate the real value your business brings to customers, clients, and buyers
About Jonathan Kranz
Jonathan Kranz is a B2B copywriter with clients including Harvard Business School, Liberty Mutual, Elsevier, Symantec, Schlumberger, Fidelity, Nuance, and more. He is the author of Writing Copy for Dummies.
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