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Building Trust By Reflecting Audience Interests by Jonathan Kranz

*This webinar was held on Tuesday, November 15, 2022.

Mirror, Mirror: Building Trust by Reflecting Audience Interests

Your content (especially online) isn’t merely a means of communication. For the people who consume it, your content IS you. The important question is, WHO will they meet? In our 1-hour program, you’ll learn how to:

  • Reflect the needs, values, and concerns of your audience
  • Replace self-serving chest-beating with open-arms hospitality
  • Demonstrate the real value your business brings to customers, clients, and buyers

About Jonathan Kranz

Jonathan Kranz is a B2B copywriter with clients including Harvard Business School, Liberty Mutual, Elsevier, Symantec, Schlumberger, Fidelity, Nuance, and more. He is the author of Writing Copy for Dummies.

Building Trust Slides PDF

Building Trust Worksheet PDF

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