Boston Scientific is seeking an Integrated Marketing Communications Specialist, who is passionate about creating innovative, compelling, and motivating customer-centric content experiences. This role represents an exciting opportunity to initiate, develop, and execute meaningful content experiences that engage and motivate existing and physicians and other healthcare professionals (HCPs).
The Integrated Marketing Communications Specialist, will plan, develop, and execute physician facing content and integrated communications plans that drive the marketing and communications objectives. They will become familiar with key audience insights and build relevant communications that capture their attention and motivate them to enrich their understanding of our offering and accelerate adoption. This individual must have a take-charge spirit to collaborate cross-functionally and translate business and marketing objectives into effective communication and measurable content strategies across a wide array of digital channels. Additionally, this role will work closely with the Digital Marketing, Product Marketing, and other internal and external stakeholders to ensure the content aligns to channel best practices and to drive consistent implementation of optimization recommendations.
Qualified candidates are fluent in today’s digital marketing ecosystem and how to apply strategic planning and content development for the holistic audience experience. Key areas include, but are not limited to, Website, Email, Programmatic Advertising, Organic and Paid Social, Marketing Automation, and other capabilities within an omnichannel marketing program.
This opportunity is a hybrid role from our Maple Grove, MN office location, with occasional travel to Arden Hills, MN location.
Your responsibilities will include:
· Proactively lead the development and execution of content and communications plans that support the ICTx franchise (specifically, Coronary Therapies), including the use of appropriate channels, messages, and tactics to physician audiences.
· Utilize research and insights to identify key points of differentiation, reasons to believe and messaging themes and lead collaboration to establish content strategy, communication journeys, and measurable goals.
· Lead development of message maps, define brand strategies and create compelling content and assets. Partners with and manages vendors to ensure that initiatives meet objectives.
· Partner with analytics resources to test content types, creative approaches, and demonstrate performance, providing recommendations where appropriate. Translate and identify new opportunities across communication channels via performance insights.
· Build, activate, and manage cross-functional relationships with Product Marketing, Digital Marketing, Design, Marketing Automation, etc.
· Ensure content is consistent with Boston Scientific established guidelines, processes, and tools.
· Communicate proactively to all stakeholders, managing expectations, timelines and logistics.
Maintains projects within allocated budget, proposing cost-saving measures where appropriate.
Partners and collaborates with external vendors to ensure initiatives meet expectations.
Minimum Qualifications:
· Bachelor's degree in Marketing, Business, Communications, English, Journalism, or another relevant field, or commensurate work experience
· 5+ years of content strategy and/or marketing campaign experience in med device, pharma, biotech, consumer healthcare or other regulated healthcare environment
· Experience developing content and materials from concept through production for in-channel delivery, with a heavy concentration on digital storytelling and asset creation
· Solid understanding of brand standards, application, and management
· Experience working with and managing agency and external vendor partners
· Highly motivated, action-oriented with demonstrated ability to lead, collaborate, influence within a team-based environment and partner with internal/external stakeholders
· Strong interpersonal skills, both verbal and written, including developing relationships with internal and external partners and leadership
· Strong attention to detail, good adaptability, and ability to manage and progress projects through completion
· Ability to travel up to 10%
