Sign in

Sign Up

AAMA Member, Customer, or Employer? Log in to your account here.


*Thank you to our sponsor Concord Leadership Group. Check out the Quadrant 3 Leadership Coaching Certification, sessions start September 7th.

About Chantel George

Chantel George the founder of Sistas In Sales (SIS) is the largest global organization for women of color in sales. She founded Sistas In Sales out of a determination to promote, support, and encourage women of color in sales across all industries. Sistas In Sales partners with Fortune 500 companies, tech start-ups and consulting businesses to help them attract, hire and retain women of color sales professionals. SIS also provides world-class training, networking opportunities, and above all else, sisterhood for this underrepresented community.

Chantel is also an experienced Senior Enterprise Account Executive in AdTech, MarTech & SaaS. With her attention to detail, thoroughness, and client-first mentality, she has exceeded quotas, trained and managed Account Executives, as well as onboarded larger-scale clients for her previous companies.

Her work experience spans from Public Relations for BonFun, an international cognac company to a 4-year tenure at Yelp as a Senior Account Executive for their National Business, Dataminr as an Enterprise Account Executive enabling Public Relations, Corporate Communications professionals with the same technology that over 400 newsrooms use to extract impactful events from Twitter, and LinkedIn where served as a Senior Account Executive for strategic tech B2B marketers from Alibaba, Sony, Lumen/CenturyLink, and Neilsen. Chantel is currently a Senior Client Partner for the Technology and Telco business at Twitter.

In this episode we discuss

  • Chantel's four observations by working in sales.
  • Breaking into the tech industry.
  • Obtaining $1 million in sponsorship.
  • The creation of Sistas In Sales and their upcoming conference on Sept. 21-23.

About Sistas In Sales

Sistas In Sales (SIS) is the first national organization to serve women of color in professional sales careers with more than 5,000 members across the US. SIS’s membership represents a broad range of diverse women in media, software, finance, IT, education, and tech sales – with a focus on sharing knowledge and resources to build community, sisterhood, and empowerment through mastering the sales craft. Founded by Chantel George in 2017, SIS has worked to empower women of color through distinct networking, training, and career opportunities alongside a range of longstanding corporate partners that include Google, Salesforce, and Workday. This year, SIS is celebrating its 5-year anniversary with events highlighting its now-global member base, and culminating with the 2022 SIS Summit.

Contact Chantel:

Contact AAMA:


Marketers On The Rise
Top 50 Black Marketers On The Rise
AAM Logo
The African-American Marketing Association Announces Launch Event and Website