From the blog
Insights, stories, and resources for Black marketers navigating the industry and shaping its future.
91 articles
This week on the podcast Michelle interviews marketing copywriter Donnie Bryant. https://youtu.be/rKMC0EYRb2o In this episode, Donnie shares his framework for writing compelling copy, the differences ...
AAMA Editorial·February 16, 2022
This week on the podcast, Michelle is joined by author and speaker Henry Adaso. They discuss the process of getting to a good idea, how you can find your best method, and why people should shift from ...
AAMA Editorial·February 9, 2022
https://youtu.be/BUAB0KG96dg This week on the podcast, CL is riding solo. In this episode, he makes a case for scaling your business down to be like Fiverr to serve more customers and form more relati...
AAMA Editorial·February 2, 2022
https://youtu.be/lePtEK8t8T8 https://open.spotify.com/episode/2KgjiAzyjuzIrESXeBNPuT?si=OV93ZHJURpiGNbXn54hP_Q This week on the podcast, CL and Michelle discuss the absence of black TikTokers on the T...
AAMA Editorial·January 19, 2022
A website is the face of your business, so it must be impeccable. If you want to stand out from the crowd, you must create a high converting website. But the journey to reach the top of the search eng...
AAMA Editorial·January 13, 2022
https://youtu.be/Tco60NyIy2g Chris Ward Jr. is a master storyteller and personal brand development strategist. In this episode, he shares how to tell a compelling, magnetic story and build a brand wit...
AAMA Editorial·January 11, 2022
https://youtu.be/dL0_tEuswIU This week on the podcast, we start 2022 by going back to interviews with a remarkable guest. We have serial entrepreneur, venture capitalist, speaker, and Chief Evangelist...
AAMA Editorial·January 5, 2022
This week on the podcast, Michelle and CL break down the first-ever 2021 Black Podcast Listener Report. We look into the numbers and discuss what we learn about black podcast listeners. We had critiqu...
AAMA Editorial·December 28, 2021
This year SXM Media, Mindshare, and Edison Research teamed up to bring us 'The Black Podcast Listener Report 2021'. The motivation given for this research is podcasting rising in popularity, and part ...
AAMA Editorial·December 24, 2021
This week on the podcast Michelle and CL link up in person for the first time to recap Michelle's experience at Dallas Digital Summit, how companies can validate their diversity, and recent headlines ...
AAMA Editorial·December 15, 2021
Content creation is one of the most significant income-generating activities in the marketing industry. According to The Tilt, between 68% and 77% of content creators earn from brand collaborations. T...
AAMA Editorial·December 13, 2021
This week on podcast, we continue our list of favorites from 2021. On part two of the favorites list CL and Michelle discuss. their favorite media in book, TV, podcasting and more Content has continue...
AAMA Editorial·December 9, 2021
